How to Use Signify Analytics

The Analytics page brings your card's recorded engagement data together in one place. Start by choosing a card, review the summary totals, then explore the monthly charts and conversion funnel to understand how people are interacting with it.

Choose a Card to Review

Use the Card selector at the top of the Analytics page to choose which Signify digital business card you want to examine.

When you select a different card, the summary figures, card preview, and charts update to reflect that card's recorded activity. The page also refreshes its figures automatically about every 30 seconds.

Understand Your Analytics Summary

The summary section displays three key totals for the selected card: Card Views, Leads, and Saves. These figures represent the recorded history currently available for that card.

Explore Your Digital Business Card Preview

The Analytics page includes a preview of the selected card on the left side of the dashboard. It shows your digital business card as visitors see it, helping you connect the engagement figures with the information people interact with.

Some contact fields may display a count beside them. These counts represent recorded interactions with individual fields, such as a phone number, email address, or website link.

Fields without recorded interactions do not display a count. The preview can therefore help you identify which available contact options have received recorded engagement.

How to Read the Signify Analytics Charts

The charts break recorded activity down by month so you can explore changes in engagement over time. The months follow your local time zone.

If your analytics cover many months, the charts may extend horizontally. Scroll horizontally to view months that are not currently visible.

1. Leads Received

The Leads Received chart uses stacked monthly bars to distinguish between two lead sources:

• Blue: leads sent by Signify users using their own Signify cards.
• Gray: guest leads submitted by people without a Signify account.

Each month's full bar combines both categories. Hover over a bar to see the recorded counts and understand how much of that month's activity came from Signify users versus guests.

2. Contact Saves

The Contact Saves chart uses stacked monthly bars to show how visitors kept your card's information.

• Purple: contact saves.
• Gray: VCF downloads.

This breakdown helps you understand the recorded mix of people saving your contact and people downloading a VCF file. Each monthly bar combines both categories.

3. Card Views

The Card Views chart shows the total recorded views for each month. Each green bar represents that month's views.

Taller bars indicate more recorded views during a particular month. Comparing the bars can help you identify periods when your digital business card received more or less attention.

4. Conversion Funnel

The Conversion Funnel compares recorded card views with saves and leads. It uses three rings to present the view baseline and the two engagement rates.

• Blue ring: the 100% card-view baseline.
• Purple ring: the save rate.
• Green ring: the lead rate.

The rates are calculated by comparing the number of saves and leads with the number of recorded views.

For example, a 10% save rate means recorded saves equal one tenth of the recorded views used in the calculation. The lead rate applies the same principle to leads.

These rates provide a way to compare how often recorded views are accompanied by saves or leads. They are aggregate ratios, not proof that each save or lead came from a different visitor.

What Signify Analytics Does Not Currently Show

Signify Analytics focuses on aggregate engagement and interactions with card fields. It does not currently provide a breakdown by visitor location, device, or demographic information.

This means you can use the available metrics to review overall activity and engagement patterns, but you cannot use this page to determine where visitors are located, which devices they use, or their demographic characteristics.

The charts also follow the recorded monthly history available to the selected card. There is no date-range selector, so use horizontal scrolling to explore older or less visible months when the charts extend beyond the screen.

Tips for Getting More from Signify Analytics

• Select the correct card: review each card individually because the summary totals and charts update based on your selection.
• Compare activity over multiple months: use the monthly charts to spot periods with higher or lower views, saves, or leads.
• Review lead sources: compare Signify user leads with guest leads to understand where recorded leads are coming from.
• Look at save behavior: compare contact saves with VCF downloads to see how visitors keep your information.
• Consider the conversion rates in context: review save and lead rates alongside total views rather than interpreting percentages in isolation.
• Remember what views measure: card views are recorded views, not unique individuals.